There's a sign that hangs in every Umpqua Bank store that reads, "Welcome to the World's Greatest Bank." This is not a tagline, it's a state of mind. It's a promise to do better than anyone expects of us today, then do it even better tomorrow. It's a belief in doing good, not just doing well. It's treating every customer as if you've known them your entire life. It's connecting people to their community, connecting neighbors to neighbors, and local, independent businesses to local customers and resources. It's constantly surprising the world with what a bank can be and how a bank can actually be a part of a customer's life. It's equal parts checking account and knitting club, commercial loan and local music source, IRA and Internet café. It's understanding our customer's financial needs and at the same time realizing that there's more to life than money.