ADVERTISING SUPPLEMENT 71% of Pandemic Buyers Happy With Purchase Realtors Praise Effort to Combat Discrimination in Housing The National Association of Realtors issued the following statement on Tuesday, June 1, as President Joe Biden trav- eled to Tulsa, Oklahoma, to mark the 100th anniversary of the Tulsa Race Massacre. By Dane Sydel. Presidert, and David Waker Southiand Regonal Association of Reaitorse Despite the frenzied nature of to- day's housing market, more than two-thirds of pandemic homebuy- ers have found happiness in their new home, according to a recently released national survey. SOUTHLAND REGIONAL Biden also unveiled new initiatives designed to close racial wealth gaps. The administration's proposals focus primarily on expanding opportuni- ties for small business and home ownership. "The horrific acts of violence and property destruction that occurred in Tulsa 100 years ago and the subsequent public and private policies that frustrated the recovery of Black Wall Street' help illustrate why racial wealth gaps persist in America today," said NAR President Charlie Oppler. "We commend the Biden Administration for its commitment to closing the gap, specifically by focusing on the inter-generational wealth building opportunities offered by property and home ownership. NAR is particularly encouraged by the administration's most recent efforts to address inequities in the home appraisal process, and we sup- port a thorough review of the current appraisal system alongside both public and private stakeholders. We look forward to working with the White House and HUD on other upcoming rules-making that seek to more effectively combat housing discrimination and redress the legacy of residential racial segregation." ASSOCIATION OF REALTORS", INC. Those surveyed say their new home better fits their family's needs and wish home during the pandemic than ever before. So it's no surprise that it changed what many people want from their homes and neighborhoods, and created a greater sense of urgency to asked how they feel about their home, neighborhood and area, more than 70 percent of new homeowners reported feeling "happy." Based on their reported satisfac- tion, 45 percent of new homeowners wished they had moved sooner, while only 19 percent said they should have waited, The Southland Regional As they had moved 'Buyers didn't have many Sooner. choices... or a lot of time to consider their options' The Realtor. com survey interviewed homeowners Realtor Diane Sydel 2021 SRAR President find a home that satisfied those needs," sociation of Realtorssa local trade associa said George Ratiu, senior economist, at Realtor.com."With the number of available homes for sale in short supply, buyers didn't have many choices the nation over the past year, or a lot of time to consider their options in a very com- petitive market. Hlowever, as our survey shows, pandemic buyers generally feel good about the choices they made, and while the homebuying process itself is stressful, new homeowners feel their new homes meet their needs and they do not regret the choices they made." More than half- 55 percent-of the homeowners surveyed found a new home that is exactly what they needed for working or schooling from home. However, even more were satis- fied with elements of their new home that are important to everyday life during and after the pandemic. When who purchased a home during the tion with more than 10.300 members serving the San Fermando and Santa Clarita Valeys. SRAR is one of the largest kocal associations in last 12 months. Even in the face of last year's obsta- cles, including a competitive housing market and limitations on open houses and showings caused by a pandemic, 71 percent of those surveyed felt buy- ing was a good decision and 75 percent said their new home meets their needs. "Most of us spent more time at Winning Friends, Clients by 'Working' Social Media It's a simple observation packed with opportu- friends and cultivate clients. "This is how you connect with people," he said. "And people message me back." Yet too many pros get lazy, trying to automate the process in a profoundly self-defeating effort to avoid the work of coming up with fresh ideas, fresh topics that engage or entertain or teach or simply make Interest Rate Update nity and power a lot of people, professionals included, are not using social media correctly. The speaker said he loves using social media to market real estate and to connect with others. Notional average as reported by Freddie Mac orc people laugh. "Once you automate," he said, "it becomes less MAY 27 30-Yr FRM - 2.95 percent 15-Yr FRM - 2.27 percent May 20 30-Yr FRM 3.0 percent 15-Yr FRM - 2.29 percent authentic." "People don't really work social media," said Tristan Ahumada, who is better known simply as Tristan A. "If you do it consistently, you will see an increase in business. ... This is how you win, long term." This LA. born and raised Realtor was the guest speaker at a recent meeting of 53 San Fernando and Santa Clarita Valley real estate office owners, managers, and brokers as part of bi-weekly Zoom gatherings organized by the Southland Regional Association of Realtors. The only qualifier regarding being active on social media - whether And to keep creative juices flowing, Tristan A. offered an acronym that he uses to sharpen his engagement - STAY. The "S" is for Story - selling with tales. "The story is what really cap- tures people," he said. "If I'm sitting in front of a home that the sellers chose for a specific reason, . that's what captures people's imagination. ... There's always a story. Find it." Two New Legal Quick Guides Released Agents have a fiduciary duty to their clients, and they have a responsibility to protect their clients' interests, including taking care in knowing how a client's personal information is handled. The California Association of Realtors has released two new legal Quick Guides so agents can understand how their clients'data is being used by service providers and what Associations of Realtors and Multiple Listing Services should know when entering into a contract. Review the Pritcy Policies - What Realtors Should Look For Legal Quick Guide to learn how to protect clients and why agents shoukd re- view their service providers' privacy policies to understand how the data an agent provided them will be used. As entities that contract for a variety of products and services - for themselves as well as for members and subscribers - AORS and MLSS should be vigilant regarding how data is being used and how to protect such data from unwanted usage. The Protecting Your Data - Tips for AORS and MLS: Quick Guide provides information about what AORS and MLSS should consider when entering into a contract. Both quick guides are available to Realtors at CAR.org. The "T" is for Teach. Too often, he said, Realtors "bombard the audience with business. . Instead, I share my hobby, my passion. It can be a way to connect with someone Google, YouTube, FaceBook, Twitter, Instagram, etc. - "depends on how visible you want to be." he said. "Pick just one platform that is good for you, whatever it is." A key to success, in real estate or personal social media use, he said is to constantly strive to be authentic. Yet that means, in his perception, posting consistently liking, commenting, and messag ing sometimes 20 times per day. It is an ongoing effort to forge new contacts, to meet and make new through your authenticity." The "A" stands for Advice. Realtors are storehous- es of es, history and more. Become a trusted source. The "Y" is for You. "Gravitate to where you are stronger, where you show up," he said. "Where is it? In which platform does the real you shine: Tik Tok? Twitter?" Once you find it, he said, have some fun and get to work. ation, details, facts, statistics, ordinanc- THE VOICE OF REAL ESTATE IN THE SAN FERNANDO AND SANTA CLARITA VALLEYS www.SRAR.com | Real Estate Questions? E-mail Diane Sydell, SRAR 2021 President, c/o DavidW@SRAR.com REALTORS is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORSe and subscribes to its strict Code of Ethies. ADVERTISING SUPPLEMENT 71% of Pandemic Buyers Happy With Purchase Realtors Praise Effort to Combat Discrimination in Housing The National Association of Realtors issued the following statement on Tuesday, June 1, as President Joe Biden trav- eled to Tulsa, Oklahoma, to mark the 100th anniversary of the Tulsa Race Massacre. By Dane Sydel. Presidert, and David Waker Southiand Regonal Association of Reaitorse Despite the frenzied nature of to- day's housing market, more than two-thirds of pandemic homebuy- ers have found happiness in their new home, according to a recently released national survey. SOUTHLAND REGIONAL Biden also unveiled new initiatives designed to close racial wealth gaps. The administration's proposals focus primarily on expanding opportuni- ties for small business and home ownership. "The horrific acts of violence and property destruction that occurred in Tulsa 100 years ago and the subsequent public and private policies that frustrated the recovery of Black Wall Street' help illustrate why racial wealth gaps persist in America today," said NAR President Charlie Oppler. "We commend the Biden Administration for its commitment to closing the gap, specifically by focusing on the inter-generational wealth building opportunities offered by property and home ownership. NAR is particularly encouraged by the administration's most recent efforts to address inequities in the home appraisal process, and we sup- port a thorough review of the current appraisal system alongside both public and private stakeholders. We look forward to working with the White House and HUD on other upcoming rules-making that seek to more effectively combat housing discrimination and redress the legacy of residential racial segregation." ASSOCIATION OF REALTORS", INC. Those surveyed say their new home better fits their family's needs and wish home during the pandemic than ever before. So it's no surprise that it changed what many people want from their homes and neighborhoods, and created a greater sense of urgency to asked how they feel about their home, neighborhood and area, more than 70 percent of new homeowners reported feeling "happy." Based on their reported satisfac- tion, 45 percent of new homeowners wished they had moved sooner, while only 19 percent said they should have waited, The Southland Regional As they had moved 'Buyers didn't have many Sooner. choices... or a lot of time to consider their options' The Realtor. com survey interviewed homeowners Realtor Diane Sydel 2021 SRAR President find a home that satisfied those needs," sociation of Realtorssa local trade associa said George Ratiu, senior economist, at Realtor.com."With the number of available homes for sale in short supply, buyers didn't have many choices the nation over the past year, or a lot of time to consider their options in a very com- petitive market. Hlowever, as our survey shows, pandemic buyers generally feel good about the choices they made, and while the homebuying process itself is stressful, new homeowners feel their new homes meet their needs and they do not regret the choices they made." More than half- 55 percent-of the homeowners surveyed found a new home that is exactly what they needed for working or schooling from home. However, even more were satis- fied with elements of their new home that are important to everyday life during and after the pandemic. When who purchased a home during the tion with more than 10.300 members serving the San Fermando and Santa Clarita Valeys. SRAR is one of the largest kocal associations in last 12 months. Even in the face of last year's obsta- cles, including a competitive housing market and limitations on open houses and showings caused by a pandemic, 71 percent of those surveyed felt buy- ing was a good decision and 75 percent said their new home meets their needs. "Most of us spent more time at Winning Friends, Clients by 'Working' Social Media It's a simple observation packed with opportu- friends and cultivate clients. "This is how you connect with people," he said. "And people message me back." Yet too many pros get lazy, trying to automate the process in a profoundly self-defeating effort to avoid the work of coming up with fresh ideas, fresh topics that engage or entertain or teach or simply make Interest Rate Update nity and power a lot of people, professionals included, are not using social media correctly. The speaker said he loves using social media to market real estate and to connect with others. Notional average as reported by Freddie Mac orc people laugh. "Once you automate," he said, "it becomes less MAY 27 30-Yr FRM - 2.95 percent 15-Yr FRM - 2.27 percent May 20 30-Yr FRM 3.0 percent 15-Yr FRM - 2.29 percent authentic." "People don't really work social media," said Tristan Ahumada, who is better known simply as Tristan A. "If you do it consistently, you will see an increase in business. ... This is how you win, long term." This LA. born and raised Realtor was the guest speaker at a recent meeting of 53 San Fernando and Santa Clarita Valley real estate office owners, managers, and brokers as part of bi-weekly Zoom gatherings organized by the Southland Regional Association of Realtors. The only qualifier regarding being active on social media - whether And to keep creative juices flowing, Tristan A. offered an acronym that he uses to sharpen his engagement - STAY. The "S" is for Story - selling with tales. "The story is what really cap- tures people," he said. "If I'm sitting in front of a home that the sellers chose for a specific reason, . that's what captures people's imagination. ... There's always a story. Find it." Two New Legal Quick Guides Released Agents have a fiduciary duty to their clients, and they have a responsibility to protect their clients' interests, including taking care in knowing how a client's personal information is handled. The California Association of Realtors has released two new legal Quick Guides so agents can understand how their clients'data is being used by service providers and what Associations of Realtors and Multiple Listing Services should know when entering into a contract. Review the Pritcy Policies - What Realtors Should Look For Legal Quick Guide to learn how to protect clients and why agents shoukd re- view their service providers' privacy policies to understand how the data an agent provided them will be used. As entities that contract for a variety of products and services - for themselves as well as for members and subscribers - AORS and MLSS should be vigilant regarding how data is being used and how to protect such data from unwanted usage. The Protecting Your Data - Tips for AORS and MLS: Quick Guide provides information about what AORS and MLSS should consider when entering into a contract. Both quick guides are available to Realtors at CAR.org. The "T" is for Teach. Too often, he said, Realtors "bombard the audience with business. . Instead, I share my hobby, my passion. It can be a way to connect with someone Google, YouTube, FaceBook, Twitter, Instagram, etc. - "depends on how visible you want to be." he said. "Pick just one platform that is good for you, whatever it is." A key to success, in real estate or personal social media use, he said is to constantly strive to be authentic. Yet that means, in his perception, posting consistently liking, commenting, and messag ing sometimes 20 times per day. It is an ongoing effort to forge new contacts, to meet and make new through your authenticity." The "A" stands for Advice. Realtors are storehous- es of es, history and more. Become a trusted source. The "Y" is for You. "Gravitate to where you are stronger, where you show up," he said. "Where is it? In which platform does the real you shine: Tik Tok? Twitter?" Once you find it, he said, have some fun and get to work. ation, details, facts, statistics, ordinanc- THE VOICE OF REAL ESTATE IN THE SAN FERNANDO AND SANTA CLARITA VALLEYS www.SRAR.com | Real Estate Questions? E-mail Diane Sydell, SRAR 2021 President, c/o DavidW@SRAR.com REALTORS is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORSe and subscribes to its strict Code of Ethies.